Signal acquisition, content ingestion, transcoding, ad insertion, playback optimization – that’s just a few of the hurdles Amazon overcame to make it possible for you to stream Thursday Night Football without a cable subscription. Welcome to the future of sports.

Last week Amazon streamed its 10th Thursday Night Football game, to the pleasure of cable-cutters across the nation. The NFL streaming deal highlights the success of Amazon’s growing video arm. Geekwire sat down with the web giant to understand how they are able to stream the game to 600 different types of devices. Viewers can skip the cable subscription because Amazon’ cloud computing technology takes the feed form traditional broadcasters and funnels it through AWS regions and services, which encode live video for our different devices.